MEGAMAN® delivers dramatic lighting for BMW in Malaysia
When a new BMW dealership wanted to make a stunning first impression in Sabah, Malaysia, the showroom had to deliver in terms of style, its consumer experience and long-term energy savings. Now, with the latest in LED lighting technology from MEGAMAN® used throughout, this stylish 53,500 sq ft new build showroom delivers drama and customer impact while minimising energy costs and CO2 emissions.
Located in Lido, Jalan Penampang, the FM Autohaus owned showroom is the first in the state to be an authorized dealer of the company’s BMW, Mini and BMW Motorrad brands. Designed by Daniel Koh, Principal at Arkitek Daniel Koh, the dealership includes a worldclass showroom that has eight display areas, two service receptions – including a rooftop lounge - six repair bays and two diagnostic bays, as well as a BMW Premium Selection section for pre-owned vehicles.
Spread over four floors, the remit for the showroom was for it to reflect the quality of the iconic BMW brand whilst guaranteeing long-term energy efficiencies. To achieve both the required levels of drama and significant energy and cost savings, Mr Koh chose to replace the proposed 150W metal halide lamps in the project with MEGAMAN® AR111 and PAR38 LED lamps. Renowned for their powerful, directional beams, the MEGAMAN® lamps were combined, in a range of beam angles, so as to draw prospective customers’ eyes towards the cars and signage throughout the showrooms.
In addition, the lamps were also used to create a welcoming environment in the dealership’s rooftop lounge, bring drama to the colourful fins on the showroom’s exterior façade and bring focused lighting to the customer reception areas. A range of MEGAMAN® LED lamps were used throughout the BMW dealership, including MEGAMAN® PAR38 20W 25° 2800K, and MEGAMAN® AR111 15W 2800K and 4000K LED lamps in 8°, 24° and 45° beam angles. With energy consumption and its reduction one of the key requirements within the lighting brief, MEGAMAN®’s LED AR111 and PAR38 reflectors were the ideal choice for the downlight, surface mounted and track mounted fittings; delivering both in terms of performance and cost. Due to their unique axial geometry and the patented Thermal Conductive Highway™ (TCH) technology of MEGAMAN®’s lamps, precise light direction was possible, minimising glare throughout, whilst maximising impact for showroom visitors.
Mr Syed Faiz, Dealer Principal and Chief Executive Officer of FM Autohaus, concludes: “The new FM Autohaus facility is now well placed to deliver total satisfaction and provide customers in Sabah with the outstanding premium ownership experience which they deserve. It is equal to any BMW facility anywhere in the world.”